Yokohama x lifewithjson

Pretty excited to share this news with you guys – if you follow me on Instagram, then you would have already seen it but last week I had Yokohama Canada reach out to me and offered a sponsorship to me for supporting their brand. I had never been sponsored nor have I ever tried to get sponsored only because A) why does any big brand care about me and B) it screams “look at me, I’m too cheap to buy things myself so give me free things instead” to ask brands to sponsor you. (Also… Don’t do that).

Over the course of building the cars that I have, I’ve been approached by a few brands but have always declined. It was just never worth my time because the proposition would always be super exciting like “hey we want to sponsor you…” and then you’re like “well damn, sure! what’s in it for me?” and they’ll hit you with the “we’ll give you a 2% discount if you slap our decal on your car but you also have to pay for shipping and any conversion fees from USD! Excellent right?!”

No, mate. No it is not. That’s just like giving me free pennies for you to get free advertisement. No bueno. I also may have exaggerated the amount of discount – it was actually 5% (truly) which is still like saying “we give literally zero fucks about actually sponsoring you and just want you to rock our decal”. After a few of these types of approaches, you start to get this bitter taste in your mouth about sponsorships and think that there is no such thing as a good sponsor – so who gives a shit about them. I certainly didn’t.

Let me preface this by saying this didn’t actually start the way I’ve outlined it above. It all started with Kyle Ho from Spec R messaging me one morning asking if I’d like to be in the Yokohama booth for the illmotion Sunday School Show and Shine because Yokohama Canada saw my car and wanted it. “Sure”, I said. I don’t mind repping a sick brand for the show – and it just kind of ended there. A few weeks later, James from Yokohama Canada connected with me directly and we started talking a bit about the car and being with the booth. One thing lead to another and this is one of those situations where a brand decal is on my car for a better reason than just thinking it looks cool. We ended up meeting officially in person at our last Friday cars x bubbletea meet as he was in town and decided to come out. James is apparently also a follower of the blog so that’s super exciting for me LOL! It was nice to meet you James!

i’m still debating how and where to put the bigger Advan decal – I need the placement to be perfect. I think about it in my sleep sometimes… LOL

I will also say this – the pictures, the words, my actions – none of it is paid, because I know some of you are thinking that. They don’t pay me to rep Advan/Yokohama and they don’t pay me to say nice things about the brand. I think that’s the great thing about a company that truly wants to sponsor you. A saying that’s been with me for much of my real-world, corporate career has been “support those that support you” and it really translates to real world circumstances too. It’s tough to find that in the world of big corporate names and brands.

Support (cause that’s what this really is) is more about backing the ideal and the vision that another is working towards and less about trying to get freebies or discounts. A brand that’s willing to help you in your build is a brand worth supporting.

Anyway, I’m super stoked that Yokohama Canada chose me to back in this oh-so-large community of tuners and gear heads. Good things come to those who aren’t looking.  Thanks for listening/reading!

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